amazon mission statement

by Prof. Merritt Okuneva DDS Published 1 year ago Updated 9 months ago

Amazon’s Mission Statement

  • Affordability. This is one of the most prominent factors of the Amazon brand. ...
  • Even shipping rates are affordable…. Amazon offers customers the opportunity to search for different products by price. ...
  • A wide range of products. A huge range of different products can be found on the Amazon website. ...
  • Convenience. ...
  • Shopping from around the world…. ...

Amazon's mission statement is: "To serve consumers through online and physical stores and focus on selection, price, and convenience."

Full Answer

What is Amazon Vision and mission statement?

The mission and vision of Amazon.com is: Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online. More Facts About Amazon © Barbara Farfan for About.com

What is Amazon mission and vision?

Mission and Vision Our Mission is to unite science, innovation, and people to protect the western Amazon – the greatest wild forest on Earth. We envision a thriving Amazon that sustains the full diversity of life.

What is Amazon's mission?

Amazon’s mission statement is “ We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. ” This corporate mission promises attractive e-commerce services to satisfy target customers’ needs. The company focuses on the variables of price, selection, and convenience.

What is Amazon's Vision Statement?

Amazon vision statement is “ to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” The vision statement revisits the desired reputation it wants to achieve as that of being a destination where all customers in the world feel satisfied and care for in all ways.


Leadership Principles

Our Leadership Principles are more than inspirational wall hangings. The 16 principles guide our discussions and decisions every day.

Our Positions

While our positions are carefully considered and deeply held, there is much room for healthy debate and differing opinions. We hope being clear about our positions is helpful.

Awards and Recognition

We are honored to be recognized for the work we do on behalf of our customers, employees, and communities every day.

Why is Amazon so successful?

Its success is mainly attributed to its approach to its customer. As described in its mission statement, everything Amazon does is about enhancing the customer experience.

What sets Amazon apart from other companies?

One of the things that sets Amazon apart is its use of user-submitted reviews. Personal product reviews are encouraged, with users submitting their experience, pictures or video. This approach helps other customers make informed decisions before making a purchase. Each month, Amazon.com has over 130 million visitors.

Where is Amazon headquartered?

The company was founded in 1994 by Jeff Bezos and is headquartered in Seattle. Originally, Amazon started as an online bookstore, selling college textbooks. Over time, the company added electronics, furniture, and jewelry. Now, the mega-retailer sells just about anything a customer could want online.

Is Amazon a global company?

And with a growing presence in other countries, Amazon has positioned itself to be a major global company. With its advances in product offerings, original products and programming, and delivery services, Amazon shows the potential to continue to grow on an unprecedented scale.

Does Amazon use third party shipping?

In recent years, Amazon has changed how customers expect to receive deliveries and online orders. Rather than rely on the postal service, Amazon uses independent, third-party shippers.

Did Amazon fold during the dot com bubble?

Many people thought that Amazon would fold during the dot-com bubble burst, but the company survived and went on to become one of the biggest retailers in the United States.

What is a mission statement?

The mission statement is what a company is trying to do.

Why are Amazon customers like demi gods?

Customer-Centric company: As we already mentioned above for Amazon Customers are like demi-gods of them only because of their loyal customers they are surviving on and making record revenues and profits.

How long does it take for Amazon to reach your home?

Customers can easily deliver the products over their site without any hustle and it will reach out to their home in just 2 to 3 days safely.

Does Amazon have a value statement?

Even though Amazon features a long list of value statements to guide its business. Several key values can, however, be sign out to have the greatest impact among this list:

Is Amazon a tech company?

Amazon is the largest E-Commerce company in the world and also one of the most diversified tech companies after Microsoft and Google with its vast number of businesses include entertainment, robotics, Advertising, own products, Ai, and So on…

Does Amazon have a marketplace?

Amazon has its dedicated marketplaces for the United States, the United Kingdom, France, Ireland, Canada, Germany, Spain, Italy, Australia, Japan, China, India, Mexico, and new ones are always being added and for remaining countries, Amazon takes the help of third-party Partners.

The Core Values

Amazon features a set of clear core values that employees are expected to embrace and follow. These values are the driving force of the company and influence the way that it operates.

Most Importantly Is Deliver Results

All of these elements of the core values culminate in this key core value. While all the other elements count, the end result is the most important factor. To know that amazon is a strong company, customers have to see and appreciate the results.

Interesting Online Books About Amazon

In our search, we found Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, as well as Working Backwards: Insights, Stories, and Secrets from Inside Amazon, and The Everything Store: Jeff Bezos and the Age of Amazon, which tells the story of Amazon as well as the man behind it.

Final Thoughts

Amazon’s comprehensive mission statement and commitment to quality have helped it to thrive over the years. Amazon has a clear image and identity that is instantly recognizable to customers.

What is Amazon's mission statement?

The mission statement of Amazon is “to offer customers the lowest possible prices, the best available selection, and the utmost convenience”. Watch Jeff Bezos talking about Amazon’s mission and business strategy:

What are the core values of Amazon?

First, let’s go through the core values (leadership principles). 1. Customer Obsession. Amazon employees obsess over customers. When there is a new feature or service to develop, they start with customer feedback and data. They work relentlessly to earn customer’s trust by achieving what customers expect.

What is innovation in Amazon?

Innovation is the center of all services Amazon provides. Even if the innovative perspective of the product is not well received by the customers at first, Amazonians continue to invent solutions that are simple and effective.

Why is taking calculated risks important to Amazon?

Taking calculated risks is one of the core values of Amazon. It helps to lead the competition and serving the customers faster. Amazonians are encouraged to take action on different ideas. Most actions can be reverted for a better result next time.

Why don't Amazon employees back up?

Amazon employees don’t back up when they enter uncharted waters or when they face pushbacks from others. They are comfortable questioning and being out of their comfort zone.

How do Amazonians pay attention to details?

Amazonians pay attention to details. They audit and test the products continuously. If there is even the slightest discrepancy in the data, they dive deeper to find out what is wrong and how it can be improved.

How many core values does Jeff Bezos have?

Watch Jeff Bezos explaining the 14 core values of Amazon:


What Is The Amazon Mission Statement?

Online retailing is a business where only the best firms thrive for decades due to the ever-changing landscape, and Amazon has proven that it belongs in this class – a resilient and persevering business with a constant growth against all other odds. Since 1994, Amazon has been at the helm of its operations attracting a ma…
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How Does Amazon’s Mission Statement Relate to Other Components of The Brand?



Let’s take a look at the Amazon mission statement, which is also one of my favorite mission statement examples: “We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, di
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