nike mission statement

by Prof. Jeffrey Bins PhD Published 1 year ago Updated 9 months ago

Mission Statement

  • Bringing Inspiration. Nike's slogan “Just Do It” embodies this component perfectly. ...
  • Creating Innovation. Nike is continually making groundbreaking innovations in all its products to enable people to constantly improve its fitness performance and earn accomplishments that it previously didn't even think ...
  • Supporting Every Athlete in the World. ...

Nike mission statement is “to bring inspiration and innovation to every athlete in the world.” This statement focusses on the influence that Nike has in the sports sector. It specially resounds the ability of this company to stimulate and turn athletes into their best versions.

Full Answer

What are Nike's aims and objectives?

As with all publicly traded companies, Nike’s first objective is to make a profit for the shareholders. In order to meet objectives, Nike makes a number of small aims and objectives. This includes manufacturing superior products, maintaining the integrity of the global operation in area of design the product.

What are the objectives of Nike?

Strategic objectives of Nike are as follows:

  • To build a partnership with stakeholders to maintain a steady workflow
  • To share best practices in the organization to keep the core value
  • To create a stable relationship with the government organizations and legal bodies to balance between business activities and legal terms
  • To develop an effective supply chain management

What is Nike's Vision Statement?

Nike’s vision statement is “ do everything possible to expand human potential.” Although precisely crafted, this statement shows that the company does not limit itself to certain strategies in ensuring it gives its customers the best there is in the world of sports.

What is Nike's business goals?

The Company stated its primary financial objectives through the end of fiscal 2020:

  • Revenue growth: average annual growth in the high-single to low-double digit range
  • Gross Margin: expansion of 30 to 50 basis points per year, on average
  • SG&A: Slight leverage, on average
  • Earnings Per Share growth: average annual growth in the mid-teens range
  • Return on Invested Capital: in the high-twenties to low-thirties percentage rate

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What is Nike's mission?

The mission and vision statements adopted by Nike reflects exactly what the company has been known for since it started in 1964. Despite the rebranding of the company from what it was originally known for to its current name, one element has stood against all odds, its goal to lead in manufacturing products that bring out the best in athletes. In fact, its popularity, dependence, and preference is evidence that Nike is the ultimate manufacturer of what athletes need to compete at the top level, thanks to the precision and focus of its mission and vision statements.

How does Nike's vision statement work?

It works in collaboration with the vision statement of the company , which essentially sets the growth path or direction towards the desired future. The vision statement by Nike focuses on the extent and scope of influence the company would want to have in the sports sector across the globe. The steady growth recorded by Nike comes down ...

What does Nike do to motivate its customers?

To satisfy this component, Nike has been on the front row when it comes to motivating its customers how it knows best – providing them with comfortable footwear and apparel. Additionally, the company understands the importance of looking the part, and this motivates their desire to excel.

What are the values of Nike?

Nike’s core values include “ inspiration, innovation, every athlete in the world, authentic, connected, and distinctive .” These values define what Nike holds dear in its quest to become the best there is. It has the following factors: 1 Inspiration 2 Innovation 3 Every athlete in the world 4 Authentic 5 Connected 6 Distinctive

What is Nike's global presence?

Global presence. In this element, Nike shows that it is a company that wants its presence felt everywhere. The desire to meet this component explains the diversification tactics of the company to include different products targeting athletes across the globe. For instance, Nike has initiated signature initiatives that look to grow sports talents ...

What is the mission statement of a company?

Fundamentally, the mission statement of a company presents the actions that the management uses to progress the growth of the business. In the case of Nike, the company expresses its limitless strategies to provide its clients with the most creatively designed products that fit all their needs. It works in collaboration with the vision statement of the company, which essentially sets the growth path or direction towards the desired future.

Does Nike give what the customer expects?

In all its operations, Nike has proven beyond doubt that it does not simply give what the customer expects. The ever-growing reputation of this company is directly linked to the incredible efforts it puts in manufacturing products whose quality goes over and above the expectations of the market and Nike competitors as well. For years, there has been no comparison to what Nike does, their products are simply extraordinary.

What is Nike's mission statement?

Nike's mission statement is to "bring inspiration and innovation to every athlete* in the world.". Nike co-founder Bill Bowerman reportedly added the asterisk, explaining that "if you have a body, you are an athlete.". The company hopes this message of inclusiveness can be taken as encouragement for everyone to be active.

What is Nike's corporate operations?

Nike says that its corporate operations and its retail stores are all about the athletes they serve and the inspiration and innovation that the company's products provide to those consumers.

What are the principles of Nike?

In addition to its corporate mission statement, Nike developed guiding principles referred to as its “11 Maxims.” These principles are meant to give a sense of direction and purpose to employees at all levels of the corporation: 1 It is our nature to innovate. 2 Nike is a company. 3 Nike is a brand. 4 Simplify and go. 5 The consumer decides. 6 Be a sponge. 7 Evolve immediately. 8 Do the right thing. 9 Master the fundamentals. 10 We are on the offense—always. 11 Remember the man [the late Bill Bowerman, Nike co-founder]."

What is Nike's manager manifesto?

Nike has also developed what it calls its manager manifesto, a set of core principles that describe how its managers should lead with excellence. These core principles are to lead, coach, drive, and inspire.

Where is Nike located?

Nike's world headquarters are located in Beaverton, Ore. The Nike EMEA (Europe, Middle East, and Africa) headquarters are located in The Netherlands. The company began as Blue Ribbon Sports on Jan. 25, 1964, launching with a $500 investment from each of its two founding partners, Phil Knight and Bill Bowerman.

Where did Bowerman's shoe design come from?

Supposedly, this inspiration came from his wife's waffle iron, which did not survive his initial experiments.

When did Blue Ribbon Sports become a shoe manufacturer?

Based on this concept, Blue Ribbon Sports expanded beyond the shoe distribution business to become a shoe manufacturer in the early 1970s.

What is Nike's mission statement?

Nike’s mission statement is to bring inspiration and innovation to every athlete* in the world.

What is Nike's goal?

When sponsoring these events, Nike’s goal is to create an “ocean of swoosh”. This means that they want to make sure that people see their logo as often as possible so that it becomes a household name.

What is Nike's product strategy?

Product Strategy: Nike excels in its ability to create innovative products that are both desirable and functional for all types of athletes across all demographics. They are continuously innovating to create products that not only fill needs for their customers, but also keep up with current trends in design and function to ensure they maintain their position as a leading innovator in sports apparel and footwear.

What is Nike's business model?

Nike’s business model revolves around their products which consist of footwear, apparel and equipment. Nike also does a significant amount of marketing through their extensive social media presence on Twitter, Facebook and Instagram as well as through other forms of advertising such as television commercials. Nike is a major player in both worldwide sporting events as well as supplying sporting goods to schools all over the world.

What is Nike's vision?

Nike’s vision is to be the best sports company in the world, connecting with our consumers through product, content, and experiences.

Who is the founder of Nike?

Nike is the name of the Greek Goddess of Victory. The company was founded by Phil Knight and Bill Bowerman in 1968.

Is Nike a profitable company?

Nike has always been a company with a strong vision. That is what has made it one of the most profitable companies in the world. The company has always treated the product, customer, and corporate culture with respect. The result has been a successful product strategy that’s created an iconic brand.

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